Nigerian popular singer, Yemi Alade, is joining other international stars today for the launch of Shell’s unique new music video which spotlights a diverse range of clean energy initiatives across the world.
Aside Alade, ‘On Top of the World’ features four other global recording artists including Oscar-winner, Jennifer Hudson and British songstress Pixie Lott, Brazilian chart-topper, Luan Santana and Indian talent Monali Thakur.
The Video directed by Roy Raz is to help each star demonstrate the impact of clean energy projects supported by shell around the world, including Nigeria, Brazil, China, the US, Kenya, India, Germany and the UK.
It showcases both ‘bright energy ideas’ created by entrepreneurs supported by #makethefuture campaign, and some projects funded by Shell and its partners to create more and cleaner energy solutions, including:
. Insolar: providing solar energy access to low-income communities in Brazil
. GravityLight: creating sustainable and cleaner cooking with natural gas, saving families invaluable time in india
. Shell Foundation Clean Cookstoves: Bringing clean cookstoves to families and creating healthier homes in china
. Shell Hydrogen: Creating additional cleaner transport choices for the future in the USA, Germany, and the UK
‘On Top of the World’ is the latest chapter in the #makethefuture global energy relay, that began in 2016 with the launch of the ‘Best Day of My Life’ music video, which subsequently topped viral video charts and became one of the most viewed online videos of the year.
General Manager External Relations of shell Nigeria, Igo Weli said: “This array of award-winning music stars including our multiple award nominees Yemi Alade is to draw many people into the conversation around access to more and cleaner energy. Leveraging the power of music underscores the universal importance of the energy relay and the need for collaboration among business, communities, entrepreneurs, influencers, and citizens.”
Yemi said: “Music offers a good platform to draw attention to the energy needs of the world and the potential of new clean energy solutions. This is particularly true in Nigeria where we are working hard to provide the energy the nation badly needs to develop.
I’m happy to be part of this energy relay to encourage people to look at the innovative side of life. This is what the #makethefuture campaign seeks to achieve in the energy space.”