Apple Music has announced a new bi-monthly artiste program and companion playlist geared towards identifying, showcasing and elevating rising African talent.
Nigerian-born, Afro-fusion singer and songwriter, Omah Lay will be the debut artiste for the new program.
“I have always used Apple Music, seeing my favourite artistes on playlist covers and features but here I am looking pretty as Apple Music’s first ‘Africa Rising’ artiste. I am overwhelmed, dreams really do come true”
Every two months, ‘Africa Rising’ will feature an artiste selected by Apple Music’s editorial team on the continent and use the full force of the platform to amplify them to music fans in Africa and around the world. The program also includes a companion playlist featuring the ‘Africa Rising’cover star plus the continent’s hottest new and emerging artists across all genres.
“I’m so excited that my fellow Nigerian Omah Lay is Apple Music’s first ‘Africa Rising’ artiste,” said Cuppy, host of Apple Music’s Africa Now Radio. “This new program and its playlist will elevate the next generation of African superstars and bring them to the world.”