Fashion The Reporter

Fire Guts Popular Fashion House, Vivid Imagination’s Lagos Office

Vivid Imagination, one of Nigeria’s oldest and most popular fashion brands lost millions of naira today following an early morning fire that engulfed its main store and factory located at Falemi House, Obanikoro, Lagos.

The fire which must have been caused by a power surge started at about 2am, raged for hours before it was put out by men of the Lagos State Fire Service assisted by some well-wishers..

By the time the dust had settled, the store, which is home to the company and client’s fabrics, clients’ ready-to-be-delivered outfits, ready-made clothes, shoes, accessories and documents, was completely razed while at the factory, virtually all the machines were burnt. Another office on the premises was also affected by the fire, where the completely caved in..

An official statement from the Management, signed by the Managing Director, Mr. Godwin Mekwuye, which was made available to us read:

“We wish to announce that early this morning there was afire incident at our company that vastly affected our store and factory. The damage done by this incident was phenomenal because it affected over thirty years of the brand’s history and memories as well as hundreds of millions naira worth of goods and equipment.

“This is a very difficult time for us as we begin to investigate the cause or causes of this disaster, but we assure our clients’ that the process of revival will begin immediately and we would ensure that this setback will not affect our time-tested efficiency and qualitative service delivery”


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