Top Nigerian artistes have been announced to thrill participants ahead of the forthcoming Music and Deals, MAD, festival. Among artistes to perform are Falz, Simi, 9ice, Mayorkun, Niniola, Lil Kesh, Sound Sultan.
Others to perform at the Trace/Jumia MAD festival include, Skales, Pencil, DJ Xclusive, Wande Coal, DJ Consequence and Nedu.
The festival is put together by two of the biggest names in the online retail and entertainment sectors, Trace Naija Television and the online retailer, Jumia on its Black Friday platform.
The Festival will hold on November 18 at the King’s College grounds in Victoria Island, Lagos.
Sam Onyemelukwe, Trace Naija’s Managing Director explained that the partnership will provide customers the opportunity to enjoy a family-friendly retail experience while enjoying the best music Lagos has to offer.
He further hinted on what informed the working relationship. According to him, “We looked at our target audience and
saw an opportunity to create some synergy between both brands.”
Onyemelukwe revealed further revealed that the MAD festival is expected to influence the future of online trade in Nigeria.
“one of our objectives is to get about 10k app downloads. We believe that online shopping is the future of Nigerian retail and with this type of event, promoted by Trace Naija and Jumia, there is going to be an explosion in
The management of Trace Naija projects a growth in the affiliation between the two companies that will lead to the creation of an annual event to celebrate Black Friday and build stronger brand affinity.
Also, Juliet Anammah, chief executive officer of Jumia, said that, “the Jumia website would see a significant increase in inventory across all categories including fashion, electronics, phones, computers, home, baby, health, beauty, travel, and food, with up to 80% discount on regular prices on up to 1,0000,000 products from 15,000 vendor merchants.
“Customers who download the Jumia mall app will also receive special vouchers and access to flash sales in addition to instant push notifications when deals go live.”