A 3-hour plus running time didn’t prevent Disney/Marvel’s Avengers: Endgame from beating Star Wars: The Force Awakens ($57M) for the top grossing Thursday preview ever in U.S./Canada, making $60M. After a sleepy Easter weekend, the big screen business is alive and kicking. We’ll see what the front-loading looks like as the weekend goes on. Fifty-percent of Force Awakens’ Friday came from Thursday previews, so it wouldn’t be a shocker if the Russo Brothers-directed sequel lands the best opening day of all-time with $120M-plus beating Star Wars Episode VII‘s $119.1M. Read below for the pic’s awesome exits and frenzy last night.
Endgame was the second film in history to be shot entirely with IMAX cameras, and it grossed $4.8M last night at 412 of the large format exhib’s hubs. It’s Imax’s third highest previews behind The Force Awakens and The Last Jedi and tracking 17% ahead of Avengers: Infinity War.
As of early last LA time last night, Disney/Marvel’s Avengers: Endgame grossed $43M from showtimes that started at 6PM, however, this morning, many believe that a record toppling Star Wars: Force Awakens’ Thursday night ($57M) is in store. Disney typically reports around 8AM. Already off early evening shows, Endgame set a Marvel Thursday night/preview record besting the $39M made by Avengers: Infinity War a year ago.
Meanwhile, among films already in full play, guess what was No. 1 last night? Captain Marvel which made an estimated $1.3M to New Line’s Curse of Llorona‘s $998K. Captain Marvel‘s running total through 7 weeks is $405.5M.