Kylie Jenner, 20 is Featured on the cover of Forbes fourth annual list of America’s Richest Self-Made Women. Kylie Jenner, has built a $900 million cosmetics fortune with virtually no employees or capital, reports twmagazine.
According to Forbes, “This new model of extreme fame leverage is radically reshaping business, culture and politics”.
Kylie Cosmetics launched two years ago and has since sold more than $630 million worth of makeup. She has leveraged her mammoth social media following to build a giant business. “Social media is an amazing platform,” says Jenner. “I have such easy access to my fans and my customers.”
Kylie Cosmetics is now worth nearly $800 million and Kylie Jenner owns 100% of the company.
Seven other ‘newcomers’ made it to this year’s America’s Richest Self-Made Women list, with more than half earning their wealth from cosmetics, thanks to soaring beauty sales among Gen Z. Notable newcomers include Anastasia Soare (No. 21, $1 billion), founder of Anastasia of Beverly Hills; Kylie Jenner (No. 27, $900 million), founder of Kylie Cosmetics; Huda Kattan (No. 37, $550 million), founder of Huda Beauty; Anne Wojcicki (No. 44, $440 million), cofounder and CEO of 23andMe; and Kim Kardashian West (No. 54, $350 million), founder of KKW Beauty. Notable drop-offs include Diane Von Furstenberg, Patricia Miller, co-founder of Vera Bradley, and Dottie Herman, CEO of Douglas Elliman.
Shout out to women all over the world who are steadily breaking records! We stand with them