Foot Locker Begins Pan-Euro Creative Agency Search

Foot Locker has kicked off a search for an agency to handle its pan-European creative duties. The sportswear retail chain is understood to staging chemistry meetings with around five agencies over the remainder of the month. The process is being run through Creativebrief.

There is no incumbent on the account.

Creativebrief would not comment on the pitch. Foot Locker could not be reached at the time of publishing.

Foot Locker has previously worked with BBDO New York for US-led activity, including its annual “Week of greatness” campaign marking Thanksgiving and Black Friday. The 2016 version of the campaign included films featuring celebrities such as NFL star Tom Brady, rapper JaRule, and footballers Gareth Bale and Anthony Martial.

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Earlier this month, Foot Locker marked the opening of an outlet in Liverpool – its biggest store in Europe – with a campaign attempting to connect the brand with youth culture.

The retailer worked with experience agencies Frukt and Octagon to deliver a launch event for the new shop in Liverpool that involved live music from MC and MiC Lowry band member Kaine Ofoeme, Taya and Radio 1Xtra DJ Coco.

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There was also an on-site barber shop, which is also running as a pop-up in the two-storey space. Foot Locker also tapped into Liverpool’s local cultural scene to commission bespoke artwork from Stephen Chan.

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