If we can recall back in April, Beyoncé shined during her Coachella performance. Now fans can relive that experience with her new Balmain collection.Beyoncé and designer Olivier Rousteing are releasing a capsule collection inspired by the singer’s custom Balmain, HBCU-inspired Coachella performance looks.
Early Tuesday, the French fashion company announced that it’d be launching the “Beyoncé x” Balmain collection nationwide on July 14 online, except in Paris where fans will access it a day earlier, July 13, at the flagship store and Beyoncé’s websites.
According to Vogue, fans will get the opportunity to buy three-piece collaboration which will include the yellow and pink sweatshirts that Rousteing created for Beyoncé’s festival set, as well as black T-shirts featuring the same graphic, which paid tribute to historically-black colleges.Vogue also reports that proceeds from the collection will go toward the United Negro College Fund, which provides scholarships to black students and financial support for 37 HBCUs.
“The donation was the main goal of this collaboration,” Rousteing told Vogue. “We don’t forget where we come from. We wanted to repay an obvious debt for the inspiration we received from HBCUs’ signature spirit and legacy.”
As per Rousteing, the idea for this collection came up during a rehearsal for Beyoncé’s Coachella performance.”When she saw all the dancers loving the outfit—and she loved her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” the designer explained to Vogue.
“I worked long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together.”Rousteing said he’s been working with Beyoncé for months to craft each design perfectly and said collaborating with the singer was truly an amazing experience…
“She’s a goddess, blessed with an incredibly beautiful voice and a moral vision to match … Her level of obsessive perfectionism matches mine, so we loved poring over everything — literally everything — together.”The “Beyoncé x” line ranges from $290 (for a shirt) to $1,790 (for embellished sweatshirts) and will be available on July 14 at the flagship store.